Humour and Advertising
How can humor be used to sell a product? Humour can be incorporated into advertisements. To sell a product, companies tend to lean more towards the humorous side of commercials in order to attract more audiences. Most of the time, consumers will be more attracted to humorous commercials instead of serious, factual ones. The key to funny advertising is to create commercials in which the humor in the commercial is appropriate to both the audience and the product. That way, the audience can view the commercial as memorable, compared to more serious commercials. When should humor be used to sell a product? The best way to use funny advertising is on a product that requires not much thought; products such as toys, candy, food, tobacco, etc. Through this, the audience may feel more attracted to the product since the product requires less thought and has funny advertising. However, just because a commercial is funny and attracts more people does not mean it changes the consumer's...