How Language Plays a Role in "The Armor of Light" Documentary Trailer

Language is used to convey emotion through the use of words that carry heavy meanings, such as the frequent use of "life". Statements such as "fighting for life" carry big and heavy meanings because they deal with the value of life. These statements convey a passionate stance in the documentary.

 Not only is language used to convey emotion, but it is also used to evoke a response from the audience. The documentary's target audience seems to be Christian, and in the documentary, there are many references to the bible. An example of this is the use of the words "sanctity" and "value". This is used to portray how the life of a human being is valued by the Christians in the documentary. However, not every Christian has the same perspective as the Christians in Armor of Light. 

 To convince more Christians into being pro-gun, the documentary repeats its value for life, as well as text from the bible which supports being pro-gun. The repetition evokes some kind of guilt in Christians, as hearing other Christians citing text from the bible (which points to being pro-gun) repeatedly causes them to feel as if they are doing something wrong by not supporting the use of guns in the States.

 In addition to evoking guilt in the audience, the trailer conveys its bias towards being both pro-gun and Christian with words that make it seem like not supporting the use of guns makes one wicked and unfaithful. This use of language is shown when it is said that not supporting the use of guns makes one worse than an "infidel", conveying the bias there is against Christians who are for gun control laws.

 Throughout the documentary trailer, the use of "life" and its "value" and "sanctity" is repeated, showing a stance that indirectly gives off the message that as people who support the use of guns in the United States value lives more than people who support gun control laws. This feeds the purpose of convincing the audience to start supporting the use of guns in order to show they value life out of the guilt that is evoked.

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